My India – Integrated Platform for Traditional Indian Goods & Services

My India is a unique eCommerce platform conceptualized primarily for Indian and Asian families settled abroad. The platform enables individuals to find traditional service providers like priests, find nearby temples and buy Indian and Asian products. Users can browse the website to check out local priest listings and temples and also find traditional Indian food recipes. They can even order groceries, religious products, and other Indianized products across a wide range of categories.

Creating a niche-specific and highly targeted eCommerce website was the biggest challenge of all. To appeal to the overseas Indian community, the platform design was required to be user-friendly and the entire navigation had to be planned strategically.

Moreover, as the website dealt with several categories of products and services, strategic categorization was necessary. The team created an intuitive design with two different menu- one at the top and one in the sidebar, each catering to a different segment. While the sidebar menu was dedicated to the products, the top menu was designed to simplify discovery and local search.

The X-Byte team worked closely with the client- understanding the growth aspirations and future plans. Based on the inputs by the My India team and market research, an integrated platform was designed with dominancy given to the product sales. Other discovery services were integrated at the top of the homepage for easy navigation.

All in all, an integrated eCommerce platform was designed, developed and deployed with an intention to create a mass appeal among the target audiences.